The Fitness Guy identity is geared towards making you think of transformation, whether you’re a candidate for a lifestyle change or not. The Fitness Guy offers personal training to restructure client’s nutrition and workouts to improve their well-being. Relentless designed a logo that displayed the tough, sleek, and transformational character of the a WBFF Pro fitness muscle model. When developing a logo we take a hard look at the brand of the company before we even begin and we believe this logo defines the brand the Fitness Guy.