What is branding and how is it important in the local market?
Branding is more than a logo. Branding is more than a sign. Branding is more than corporate identity.
Branding is the emotions, feelings and thoughts your customer has about a product, service or your company. A good brand takes on its own characteristic and personality which gives meaning to the consumer, and ultimately defines the brand. Your branding is the foundation for a successful business strategy and must give an experience to the consumer. Think passed business cards, letterhead, signage and commercials. Start thinking character, trust, reputation, personality and experience. Read more…
When I got my first iPhone many moons ago, I was blown away that I could have music, video, games and even my schedule in my pocket at all times. Now, I feel naked without my iPhone, as it is the device that wakes me up, tells me what to do, what weather to prepare for, plays music to motivate and… wait… oh yea… it is a phone as well. Almost every week I travel somewhere and on average I get about 100 actionable emails and 45 phone calls. Some days it’s a breeze and some days I want to throw my phone in the garbage disposal and walk away. However, with a little discipline, I have been getting a little closer to mastering how to actually run my business and my life (with good balance) Read more…
Relentless grew a little bit bigger with a designer, animator and account manager. Relentless’ hiring process is a little different than most, but we want to get to know each individuals goals and aspirations. When we know what they want to accomplish, then we will know if we will be a good fit for them. We want to provide a place that can inspire growth for the individual as much as the company itself.
We are very please with the progress Relentless has made over the past year. Relentless has been working at strengthening the team and our business along the way. We’re looking forward to the future with this company, this year we have a strong team and we are producing some of our Read more…
What is branding and how is it important in the local market?